Macro Factors that Affected Roosevelt’s Foreign Policy Initiatives Essay Example for Free

Macro Factors that Affected Roosevelt’s Foreign Policy Initiatives Essay A foreign policy is a country’s independent strategy or outline of how a sovereign state will deal with the rest of the world or how it will conduct its international affairs; this may encompass such fields as military, economy and politics. The contours of US foreign policymaking strategies were shaped to a large extent by the advantages conferred by geographical isolation of the country, lack of contiguous enemies, absence of historical baggage and the indomitable, independent streak of its early settlers who through their sheer perseverance transformed the vast wilderness of the American lands into an economic, political and military powerhouse unrivalled in the modern era. American foreign policy has seen its ups and downs ranging from a period of isolationism to active participation in world affairs to the unilateralism that characterized the Bush era. However, during the administration of Franklin D Roosevelt, American foreign policy was hobbled by the prevailing isolationist ideology and of course the economic conditions of that time. This essay examines the constraints that Roosevelt experienced in conducting the nation’s foreign policy and what events shaped the contours of Roosevelt administration foreign policy directions. During the American Revolution, The United States convinced France, Netherlands and Spain to join them in the war against Britain which was considered as a common enemy. However, after attaining independence, American foreign policy concentrated on regional matters rather than international matters. The country adopted the Monroe Doctrine which declared that America would not tolerate European interference in the Americas. However, soon thereafter American foreign policy took the stand of not interfering with other states affair in the periods before the First World War. The United States was initially not interested in involving itself in the First World War because it deemed it as a continental Europe affair. Woodrow Wilson as the President initially promised to preserve the tenets of neutrality but then was forced to enter the war on German provocation of disruption of American shipping by U boat attacks. After the war, Wilson initiated the 14 points program and created the League of Nations as also encourage idealism as an approach to international affairs. However, the imperatives of domestic politics rolled back America’s foreign policy directions away from the idealistic approach to its traditional isolationist stand. Roosevelt had internationalist views and wished to play a larger role in world affairs. However the Great depression preoccupied Roosevelt through most of his time. The Great Depression originated in the United States and had been triggered by the sudden collapse of the Stock market, which on 29 October 1929, crashed. â€Å"The shocks to the domestic US economy were a primary cause (Bernanke 2000, 5)† for the depression as the primary sector comprising of mining, farming and logging that had been listed on the stock exchange lost their share prices dramatically. This led to a panic amongst American investors who tried to keep out of the stock market and postpone their purchases of white goods. To get over the Depression, Roosevelt initiated a slew of economic reforms and measures collectively known as the ‘New Deal’. Roosevelt first sought to restore the confidence of the American people in the banking system by passing an Emergency Banking Act and creating a Federal Deposit Insurance Scheme. He embarked on massive public works projects like expansion of Dams, railroads and highways to provide employment to thousands of laid-off workers and cuts in military spending. These cuts in military spending further constrained foreign policy initiatives. The 1935 Neutrality Act passed by the Congress despite Roosevelt’s protestations further restricted the President’s foreign policy initiatives.   These were followed by the Neutrality acts of 1936 and 1937 that further tied down the President. The declaration of the Second World War in 1939, gave Roosevelt an unprecedented third term in office and a chance to redeem the US economy. At one sweep, unemployment was wiped out with youth being employed in the armed forces or in the industries to support war effort. Even then, the isolationists did not wish America to enter the war. Despite the administration’s efforts to reform the Neutrality Bill, the isolationists had a upper hand in the congress and succeeded in   obstructing the passage of the bill right until 1940 (Dalleck 1995, 191). It was only after Roosevelt steered the Lend-lease act and the surprise attack by the Japanese in 1941 that Roosevelt could get rid of the neutrality clauses and conduct the war with full vigor. Roosevelt used the Second World War to build American economy and guide its growth for America’s preeminence after the war. It was his vision and forbearance that allowed President Truman to follow a more ‘muscular’ foreign policy by declaring the famous Truman Doctrine and the Marshall plan that defined the pro-activeness of American Foreign policy from 1946 till to date. One can safely state that the considerable constraints of an isolationist’s tradition and the Great Depression hindered Roosevelt’s foreign policy initiatives, which he had to constantly battle to build America’s relevance on the international scene. Roosevelt succeeded admirably and set the stage for future American Presidents to embark on a more robust international role that today defines American foreign policy. Bibliography Bernanke, Ben. Essays on the Great Depression. Princeton: Princeton University Press, 2000. Dalleck, Robert. Franklin D. Roosevelt and American Foreign Policy, 1932-1945. Oxford: Oxford University Press, 1995.

Overview of Negative Effects of Stress

Overview of Negative Effects of Stress Santelices, Marian R. There are negative effects of stress in the emotional, mental, and physical state Introduction â€Å"Chronic stress floods the brain with powerful hormones that are meant for short-term emergency situations. Chronic exposure can damage, shrink, and kill brain cells (Wallenstein, 2003).† Stress can affect an individual’s health leading to an array of diseases that affects the mental, emotional and physical well-being of an individual and can result to emotional, mental, and physical illnesses. Discussion Negative effects of stress in the emotional state Emotion and motivation are often tied with each other. Our actions are often motivated with emotions. Emotions are made up of four integral components: physiological arousal, cognitive processes, behavioral reactions, and affect. In Plutchik’s Emotion Wheel, it is said that there are eight primary human emotions that are made up of four pairs of opposites: acceptance and disgust, fear and anger, surprise and anticipation, sadness and joy. According to the James-Lange theory, physiological responses are triggered by the environmental stimuli from the viscera and muscle movements. Recent evidence has shown that emotions are almost the same but not alike with physiological changes. Yet, there is a little evidence showing that people can determine patterns of muscular and physiological stress. The Schachter-Singer theory is the combination of both James-Lange and Cannon-Bard theories. According to Schachter-Singer theory, there is a double cognitive interpretation where emotions r ely: Appraisal of the emotion-causing event and evaluation of physiological process in our bodies. Solomon and Corbit’s opponent-process theory suggests that when an emotional balance is disrupted, an opponent-process activates to restore balance in one’s emotional state. Prolonged exposure to stimuli weakens the initial emotional reaction (Parker and Ettinger, 2010a). Stress and emotion has a powerful relationship. According to Selye’s observation that if stress is not reduced, third state of exhaustion will be entered by organisms, showing signs of tear and wear, and prone to diseases. (Parker and Ettinger, 2010b). Stress can lead to dysfunction. It may result in depression or anxiety. Feeling depressed is a common reaction towards stress. If these symptoms are temporary, it may be the reflection of the ups and downs in life. However, if stress is prolonged, it can lead to psychological problems. Physiological and psychological conditions when anxiety and stress is not treated early: phobias, anxiety disorder, amnesia, and multiple personality (Bressert, 2006). The connection between mood and stress is complicated. Stress is linked with mood and health. People with low self-esteem and social relationship problems are prone to have an increase in somatic and psychological problems. Mood disturbance and illness is a result of people with low psychosocial support (DeLongis, Folkman, and Lazarus, 1988). Negative effects of stress in the mental state The University of California, Berkeley, researchers demonstrated that chronic stress produces changes in the brain that explains the reason why people experiencing chronic stress are likely to experience mental problems early in life such as mood disorders and anxiety. Doctors know that people with illnesses that are related to stress have brain abnormalities, including the differences between the amount of white matter and gray matter. Neurons which keep and process information and support cells is called Glia and is what gray matter is made up of. On the other hand, white matter is made up of axons that have network of fibers that interconnect neurons. The white fatty myelin sheath surrounding the axon is where white matter got its name. Daniela Kaufer, UC Berkeley associate professor of integrative biology, her colleagues, together with graduate students Aaron Freidman and Sundari Chetty, found out that chronic stress creates big number of myelin-producing cells and small number o f neurons than normal. Excess myelin and white matter make changes to the communication and balance in the brain. (Chetty, Friedman, Lahn, Kirby, Mirescu, Guo,†¦and Kaufer, 2014). Mental responses to stress include distractibility, unable to concentrate, depression, irritability, and anger (Parker and Ettinger, 2010c). Negative effects of stress in the physical state Research established that stress leads to health disorders including traumatic events. The impacts of trauma in the psychological are long term and immune for treatments. The psychological impact of trauma leads to physical illness. The physiological arousal triggers the disabling of functioning. In consequence, an individual cannot return to baseline activities such as occupational and social functioning. Trauma can damage one’s physical and psychological functioning (Andrea, Sharma, Zelechoski, and Spinazzola, 2011). Response of an individual towards stress may contribute to coronary heart disease. Type A people especially those with aggressive or hostile personality are prone to coronary heart disease that Type B people, who are easygoing, not driven to achieve perfection and are more relaxed. People with Type A behavior are prone to develop hypertension (Parker and Ettinger, 2010d). There are negative effects of stress in the emotional, mental, and physical state Conclusion Prolonged exposure to stress can affect an individual’s health, leading to an array of diseases that affects the cognitive, emotional and physical well-being of an individual, such as, coronary heart disease, depression, moodiness, memory problems and Especially affected is our brain, the hippocampus, which regulates our memory and emotions and how it plays in various emotional disorders with long-lasting changes in brain structure, that are unraveled by researchers. References Parker, M., Ettinger, R.H. (2010). Understanding Psychology (3rd ed.). 410 Hemsted Dr, Redding, CA 96002, United States. BVT Publishing DeLongis, A., Folkman, S., Lazarus, R.S.(1988). The impact of stress on health and mood: Psychological and social resources as mediators. Journal of personality and psychology, Vol. 54(3), 486-495, Retrieved from http://www.apa.org Chetty, S., Friedman, A.R., Taravosh-Lahn, K., Kirby, E.D., Mirescu, C., Guo, F.,†¦Kaufer, D.(2014). Stress and glucocorticoids promote oligodendrogenesis in the adult hippocampus. Molecular Psychiatry 19, 1275-1283. DOI:10.1038/mp.2013.190 Physical Health Problems After SingleTrauma Exposure: When Stress Takes Root in the Body Wendy D’Andrea1, Ritu Sharma2, Amanda D. Zelechoski3, andJoseph Spinazzola4 Andrea, W.D., Sharma, R., Zelechoski, A.D., Spinazzola, J.(2011). Physical Health Problems After SingleTrauma Exposure: When Stress Takes Root in the Body. Journal of the American PsychiatricNurses Association 17(6) 378–392. DOI: 10.1177/1078390311425187 Bressert, S. (2006). The Impact of Stress. Psych Central. Retrieved from http://psychcentral.com/lib/the-impact-of-stress/000104 Wallenstein, Gene. 2003. Mind, Stress, and Emotion: The New Science of Mood. Boston, MA: Commonwealth Press.

An Overview of the Rare Disease Known as Kabuki Syndrome Essay

An Overview of the Rare Disease Known as Kabuki Syndrome As I look to graduate, I become increasingly aware that I have my entire life to look forward to. Even though I will have struggles throughout my life, I still have my well being to fall back on. When all else fails, I am and hopefully always will be self-assured that I am here, healthy and able to bring myself through the worst of circumstances. This realization and knowledge has presented itself in the most realistic way just within the past three years, while I continually helped disabled children learn various life skills. In these three years, my attention was unforgivably snagged by one child, Damion, who seemed to have an unfathomable web of trials and difficulties in his fragile little life. On an undying attempt to learn more about this child, I started working with him one-on-one and with his therapists and teachers. I soon came to realize that Damion had moderate to severe learning disabilities, speech impediments, fine (small muscles) and gross (large muscles) motor problems and sensory difficulties. His previous doctors considered Kabuki Syndrome, an extremely rare disease that is terribly difficult to diagnose, as a possible diagnosis. Even though Damion doesn't posses most of the characteristics accompanying Kabuki Syndrome, he may still have it. What would it take to diagnose him with the rare disease? Could Damion even be considered a Kabuki patient with only minor implications? Through this paper, answers to these pending questions will be portrayed, and the reader will gain a real understanding of what is currently known about Kabuki Syndrome. Two doctors from Japan, Dr. Niikawa and Dr. Kuroki first discovered Kabuki Syndrome in 1980 ("Kabuk... .... MedicineNet. Retrieved March 25, 2002 from the World Wide Web: http://medicinenet.com/script/main/AlphaIdx.asp?li=MNI&p=A_DICT Mhanni, A., & Chudley, A. (1999) . Genetic landmarks through philately &endash; Kabuki theater and Kabuki syndrome. In A. Chudley (Ed.) , Clinical Genetics (pp. 116-117) . Ireland: Munksgaard. Mhanni, A., Cross, H., & Chudley, A. (1999) . Kabuki syndrome: description of dental findings in 8 patients. Clinical Genetics (pp. 154-157) . Ireland: Munksgaard. Olney, A., Schaefer, G., & Kolodziej, P. (1998, September) . Kabuki syndrome. Ear, Nose and Throat Journal. Retrieved March 15, 2002 from the World Wide Web: http:/www.entjournal.com/html/september_98_syndrome.html An overview of kabuki syndrome. Geocities. Retrieved March 15, 2002 from the World Wide Web: http://www.geocities.com/Heartland/Fields/2978/kabuki.html An Overview of the Rare Disease Known as Kabuki Syndrome Essay An Overview of the Rare Disease Known as Kabuki Syndrome As I look to graduate, I become increasingly aware that I have my entire life to look forward to. Even though I will have struggles throughout my life, I still have my well being to fall back on. When all else fails, I am and hopefully always will be self-assured that I am here, healthy and able to bring myself through the worst of circumstances. This realization and knowledge has presented itself in the most realistic way just within the past three years, while I continually helped disabled children learn various life skills. In these three years, my attention was unforgivably snagged by one child, Damion, who seemed to have an unfathomable web of trials and difficulties in his fragile little life. On an undying attempt to learn more about this child, I started working with him one-on-one and with his therapists and teachers. I soon came to realize that Damion had moderate to severe learning disabilities, speech impediments, fine (small muscles) and gross (large muscles) motor problems and sensory difficulties. His previous doctors considered Kabuki Syndrome, an extremely rare disease that is terribly difficult to diagnose, as a possible diagnosis. Even though Damion doesn't posses most of the characteristics accompanying Kabuki Syndrome, he may still have it. What would it take to diagnose him with the rare disease? Could Damion even be considered a Kabuki patient with only minor implications? Through this paper, answers to these pending questions will be portrayed, and the reader will gain a real understanding of what is currently known about Kabuki Syndrome. Two doctors from Japan, Dr. Niikawa and Dr. Kuroki first discovered Kabuki Syndrome in 1980 ("Kabuk... .... MedicineNet. Retrieved March 25, 2002 from the World Wide Web: http://medicinenet.com/script/main/AlphaIdx.asp?li=MNI&p=A_DICT Mhanni, A., & Chudley, A. (1999) . Genetic landmarks through philately &endash; Kabuki theater and Kabuki syndrome. In A. Chudley (Ed.) , Clinical Genetics (pp. 116-117) . Ireland: Munksgaard. Mhanni, A., Cross, H., & Chudley, A. (1999) . Kabuki syndrome: description of dental findings in 8 patients. Clinical Genetics (pp. 154-157) . Ireland: Munksgaard. Olney, A., Schaefer, G., & Kolodziej, P. (1998, September) . Kabuki syndrome. Ear, Nose and Throat Journal. Retrieved March 15, 2002 from the World Wide Web: http:/www.entjournal.com/html/september_98_syndrome.html An overview of kabuki syndrome. Geocities. Retrieved March 15, 2002 from the World Wide Web: http://www.geocities.com/Heartland/Fields/2978/kabuki.html

Pablo Ruiz Picassos Guernica :: Visual Arts Paintings Art

Pablo Ruiz Picasso's Guernica He was born in Malaga, Spain on October the twenty-fifth 1881 to Don Jose Ruiz Blascoand Dona Maria Picasso y Lopez. In 1897 Pablo was admitted to the Royal Academy of San Fernando, following in his father's foot steps tobecome an artist. During his life he painted many famous pieces however the 'Guernica' is arguably his best and most meaningful painting. After living a full life and having three children, he finally passed away on April the eighth at his villa in Mougins. In 1917, Picasso did the set and costume design for Serge Diaghilev's ballet "Parade." This contact with the theater world, as well as a trip to Italy, brought him back to figurative painting with a new interest in characters from the Italian comedy. He alternated this interest with his investigation into cubism. During the 1920s, Picasso continued to design theatre sets and painted in Cubist, Classical and Surreal modes. In late April of 1937, after hearing news of the saturation bombing of the civilian target of Guernica, Spain by the Nazi Luftwaffe, Picasso responded with his great anti-war painting, "Guernica." On April 26th 1937, a massive air raid by the German Luftwaffe on the Basque town of Guernica in Northern Spain shocked the world. Hundreds of civilians were killed in the raid which became a major incident of the Spanish Civil War. The bombing prompted Picasso to begin painting his greatest masterpiece... Guernica. The painting became a timely and prophetic vision of the Second World War and is now recognised as an international icon for peace. Despite the enormous interest the painting generated in his lifetime, Picasso obstinately refused to explain Guernica's imagery. Guernica has been the subject of more books than any other work in modern art and it is often described as..."the most important work of art of the twentieth century", yet its meanings have to this day eluded some of the most renowned scholars. The preoccupying theme of Guernica is of course death; reinforcing this, in the centre of the painting is a hidden skull which dominates the viewer's subliminal impressions. The skull is shown sideways and has been ingeniously overlaid onto the body of the horse, which is also a death symbol. The skull's mechanical appearance seems appropriate to the modern weaponry used in the 1937 bombing. Picasso often hid one or more related symbols within a particular image as Pablo Ruiz Picasso's Guernica :: Visual Arts Paintings Art Pablo Ruiz Picasso's Guernica He was born in Malaga, Spain on October the twenty-fifth 1881 to Don Jose Ruiz Blascoand Dona Maria Picasso y Lopez. In 1897 Pablo was admitted to the Royal Academy of San Fernando, following in his father's foot steps tobecome an artist. During his life he painted many famous pieces however the 'Guernica' is arguably his best and most meaningful painting. After living a full life and having three children, he finally passed away on April the eighth at his villa in Mougins. In 1917, Picasso did the set and costume design for Serge Diaghilev's ballet "Parade." This contact with the theater world, as well as a trip to Italy, brought him back to figurative painting with a new interest in characters from the Italian comedy. He alternated this interest with his investigation into cubism. During the 1920s, Picasso continued to design theatre sets and painted in Cubist, Classical and Surreal modes. In late April of 1937, after hearing news of the saturation bombing of the civilian target of Guernica, Spain by the Nazi Luftwaffe, Picasso responded with his great anti-war painting, "Guernica." On April 26th 1937, a massive air raid by the German Luftwaffe on the Basque town of Guernica in Northern Spain shocked the world. Hundreds of civilians were killed in the raid which became a major incident of the Spanish Civil War. The bombing prompted Picasso to begin painting his greatest masterpiece... Guernica. The painting became a timely and prophetic vision of the Second World War and is now recognised as an international icon for peace. Despite the enormous interest the painting generated in his lifetime, Picasso obstinately refused to explain Guernica's imagery. Guernica has been the subject of more books than any other work in modern art and it is often described as..."the most important work of art of the twentieth century", yet its meanings have to this day eluded some of the most renowned scholars. The preoccupying theme of Guernica is of course death; reinforcing this, in the centre of the painting is a hidden skull which dominates the viewer's subliminal impressions. The skull is shown sideways and has been ingeniously overlaid onto the body of the horse, which is also a death symbol. The skull's mechanical appearance seems appropriate to the modern weaponry used in the 1937 bombing. Picasso often hid one or more related symbols within a particular image as

The Power of Music :: Exploratory Essays Research Papers

The Power of Music When talking about human beings developing and music, music is one of the areas of organization arranging stimulli in patterns of deep meaning and influence, that stands at or very near the apex of humanness. Music is an evolutionary contributer to human beings. For example, crude tools have been found and evidence indicates that the Zinjanthropus ( an early progenitor of man) used them in Eastern Africa about 1.7 million years ago. Part of any human being's culture is music. Music has a biological basis as well as a cultural basis. Einstein stated, " The most incomprehensible thing about the world is that it is comprehensible." In other words, without the comprehensibily of the outside world there would be no music. The full fruit on our potential for humaness can never be attained unless we grow and develop within a rich musical environment. Music is simply innate, humans cannot escape the formation of esthetic constructs. Music is a need for expression and communication. Now a days more and more thrapy clinics, be it for psychlogical or physiological purposes, are using music as therapy. As music, being a form of human behavior itself, has its own unique and powerful influence. Understanding of human behavior and specifically music therapy will profit most from a multidisciplinary approach. Music is known to benefit handicapped and ill persons by helping them change their behavior. Music Itself elicits these behavioral changes. By using music and persuation, then , the ultimate goal--to bring about desirable changes in behavior --is attempted. again psychologically speaking, in depressed older adults, music therapy has been a positive contributer. Discriptive and experimental studies have documented effects of music on quality of life, involvement with the environment, expression of feeling, awareness and responsiveness, positive associations, and socialization. Music therapy and listening is able of providing a relaxing, positive stimullis for mood change and stress reduction. Further more, it may provide palliative coping strageties for the relief of pain and anxiety. An experiment was done where music listening techniques as a part a therapy were administered in the home setting with great ease and comfort. Participants enjoyed this form of therapy. The experimant sh owed how music listening stragaties may be useful to distressed individuals. Music just doesn't have positive affects on adults only. According to research, tunes in music may help babies breath better. According to a Prevention Magazine, in a recent 3-day study researcher used baby-sized walk-mans to play lullbies into the ears of 10 premature babies in the Intensive Care Unit.

Online Recruitment

According to BusineeDictionary. com, â€Å"Human Resource Management includes activities such as human resources planning, recruitment, selection, orientation, training, appraisal, motivation and remuneration. It aims at developing people through work. † In human resource management, recruitment is one of the most important processes in an organisation. According to BusinessDictionary. com, â€Å"recruitment is a course of action of discovering and employing best eligible applicant, whether external or internal organisation, for a job position in a most suitable and cost effective way. There are different types of job recruitment, such as online recruitment and advertisement recruitment. In the 21st century, many of the organisations using online recruitment to search the best candidate for company, as the internet have transformed job hunting and recruitment. There are few types of online recruitment. One of the methods is professional websites. Example of professional websi te is www. shrm. org, where some candidates who are searching for human resources job go into that site. They have specific professions, skills and not general in nature. The second type is employer website. It can be developed by different employers or can be company own website. One example is www. directemployers. com, which is the first supportive, company owned online recruitment set up by Direct Employers Association. The last type is job board. Job seekers become aware of the vacancies where the recruiters post jobs and search for candidates. Example of job board is www. jobstreet. com. (Gosh, nd) In fact, there are still many other methods of online recruitment. Online recruitment has advantages and disadvantages in helping organisation for recruitment and selection. It has made more efficient on the employment process for every large and small organisation. For those companies who are still using paper applications have practised to use internet for important sections of the hiring process. The first benefit would be the reduce time for hiring. Online recruitment, is also called e-recruitment has enable a manager to have an immediate real-time communication and for everyday and every hour in job search activity. For example, a manager can post a vacancy in a very short time on a career site such as jobstreet. com without imitation. He or she can receive resumes in response immediately. In online job advertisement, the posting normally stays in available status for as long as one month and keeps on to receive candidates’ resumes as job seekers come across it. As compared with the traditional practises, job advertisement in newspaper or journal may take about one week or later but not only for one day. Therefore, employer has to wait till t he end of month to receive the responses by applicants, especially for those who need immediate vacancy and special areas industry. Bayt. com, 2009) According to Bayt. com, hiring in e-recruitment gives 70% faster than traditional recruitment practises, and the cycle of recruiting is speeded up at every process of posting, which is to receive applicant’s resumes and filter the information and call for interview. The second benefit of e-recruitment is cost effective. We need money to advertise the job vacancy in newspaper or journal, and this is not cheap for the advertisement. While the online posting is much cheaper as compared with traditional practises. According to bayt. com, the company post online to a job site such as www. bayt. com would be charged only USD250, which would be more cost-saving than the cost of job advertisement in newspaper or journal publication or the 30% of annual incomes that many personnel managers charge. Bayt. com shows a study that the costs of posting vacancy and searching for candidates on job vacancies can be up to 90% lower than the costs of adapting traditional search agencies and advertising practises. (Bayt. com, 2009) Third benefit is wider reach for manager. The information of traditional practises are normally restricted by industry, geography, career lever or other limitations while the e-recruitment can have recent and active talent databases that cover all industries, regions, and career levels. The company spent much to make sure the databases are varied, regular updated, relevant and best quality as they need to keep advertising in newspaper for changing, updating information. However, e-recruitment teams can ensure that the portals are always easily viewed by relevant applicants and are visited by the target job seekers which can easily reach to the manager. Bayt. com, 2009) Next benefit would be the wider reach for applicants. The candidates gain benefits from the wider span through internet job sites. With the click of a mouse, they are able to access different types of jobs in different companies, locations and even salaries. They can reach the company faster as they are easily contacted for interview opportunities by just send ing their resumes online. (Bayt. com, 2009) E-recruitment offers some screening or filtering tools which enable recruiters to immediately work on the right applicant using many categories on a site such as jobstreet. om, which including locations of residence, qualifications, education backgrounds, skills and past experience and employer. The process of e-recruiting and selecting good quality applicants is very efficient. This technology works by automated search engine which is set up to find the databases. For example employer can key in some of the requirements then the result would match with the candidates’ resumes. (Bayt. com. 2009) In online recruitment, company usually would set up a page like company profile or history for the candidates to view on it. Through this, employers can use this to create company brand and values to prospective job seekers. Therefore, applicants would make decision on applying that job as they have an idea about company they work for. (Bayt. com, 2009) Furthermore, through internet, recruiter can manage whole recruitment process from one mean, which enable recruiter to advertise vacancies, receive resumes, screen, contact applicants, track activities in internet. Therefore, the paper work is reduced. On the other side, the job seekers can also view their application progress at every step of recruitment process. This enhanced user experience for both job seekers and recruiters. In addition, both job seekers and recruiters can opt to maintain their confidentiality. For example, applicants can post their resumes online while keeping their names and current company’s name privately. Same thing to recruiters, they can choose to search databases without posting a job position if the vacancy nature is sensitive, and they can post a job vacancy while keeping their company name privately. Employers can also build up database, save high potential or attractive resumes from present applicants for future use. Bayt. com, 2009) Moreover, the manager has full control over the recruitment process through online recruitment, which enables direct contact with candidates which does not need a middle person to do the selection, filtering, and assessment. (Bayt. com, 2009) This is because recruiter can choose the best candidate through their details in resume and match with the position, which does not n eed so much of red tape. E-recruitment has brought so many benefits to organisations, as well as job seekers. Apart from its benefit, e-recruitment has quite a few drawbacks to the organisations. First of all, e-recruitment benefits for only applicants who knew internet knowledge. The process is limited to those computer savvy applicants. For those who know the use of internet, they have no problem to search different job websites, do screening, keywords, updating information. Therefore, it brings no benefit for those who do not know to use online job site. (Ghosh, nd) Besides that, company has to be very particular on legal consequences because it may lead to discrimination charge if the company did not aware of word used when posting the advertisement online. There is one example for Disney world, which was sued for screening applicants’ resumes by using the keywords preferred for Whites. (Ghosh, nd) As online recruitment became a trend, more and more applicants joined and apply for vacancy. The vast pool of candidates does benefits recruiters but also lead disadvantage to them. This is because they have to sit down and do a lot of deep scanning database. They might not view all the candidates which may miss out some of the best potential candidates as they might randomly choose candidates. As a result, applicants face more competition. Ghosh, nd) Furthermore, organisations face some non-serious candidates. Quite a number of candidates post their resumes just to know their employment value. Recruiters could not check whether the candidates are serious in applying job or not. When call for interview, recruiters just realised that candidates are not serious and not interested to join their company. By that time, the recruiters have r ejected some serious applicants. (Gosh, nd) The last drawback is disclosure of information. Candidate’s resumes and organisation profile are available to public. Some candidates who are still working do not want their present employer to know that they are looking for a change. Some of candidates’ particulars such as address, phone number has brought to many security problems. In addition, organisations do not want their competitors know their current situation. (Ghosh, nd) To make e-recruitment more effective, there are some criteria. Firstly we must benefit the selection procedure. Company should consider about different factors to make the procedure effective. Company should analyse and compare the costs and its risks by using return on investment (ROI). It helps to estimate the return and evaluate the benefits to company. Company should have change management, is to adapt market changes by making policy proactive and flexible. Company should provide guidelines in the policy. As the whole e-recruitment process depends on the availability of candidates in the market, company should consider market labour rate and unemployment rate. Recruiter should not spend too much of time to do screening, choosing candidates because this rates will decide whether to be lenient or stringent. Ghosh, nd) Moreover, recruiter should consider the impact of providing compensation information. He or she should follow legal norms when disclose information such as salary, wage and benefit. Candidates should not be given chances for negotiation. Besides, competitors would know the compensation rate of company. When screening resume, recruiter must take precautions. He or she must avoid using key words that discriminate race, religion, and gender. For example, ‘recent’ university graduates only in an ad are not preferable. Besides, recruiter should keep updating so that the candidates know the results and changes, otherwise it will not serve any purpose. (Ghosh, nd) Come to the modern impacts of e-recruitment, one of these is speedy communication. Management and staff can communicate with each other though the blogs. So, blogs, vodcasts, podcasts can be added as a tool in e-recruitment. Vodcasts are video podcasts while podcasts are digital media files services. As a result, recruiters cannot blame of being one way communication such as faxes and mails. Secondly, candidates today can choose the company which is not only look at the financial state but culture. In past experience, employers had privilege to be selective in recruitment process, especially in screening candidates’ resumes which were not fair to candidates. Therefore, image will not influence candidates to apply for company. Next, the number of popularity of search engine ads has increased, which resulting printed ads are phasing out, as pay-per-click is very attractive and convenient. Finally, job board is holding RRS feed, one of it is Google. For those who do not have any job site, Google offers them to post the jobs on Google Base. This is a group of web feed formats to publish updated works regularly, such as news headline, blog entries in standard format. (Ghosh, nd) In conclusion, traditional practises should not be replaced by online recruitment. It should be made as an enhancement. Online recruitment can be included by traditional practises and recruitment process will be speed up, globalise due to e-recruitment. We should make it as supplement, because both traditional and online are useful. When only three vacancies and three candidates available in organisations do not have much choice, hence companies prefer to broaden their search and attract a lot of applications. However, when company received two thousands applications for three vacancies, recruiters are not possible to do in depth screening process. While internal search is effective for a method such as campus interview, but without internet, interaction with candidates becomes time consuming when receiving application in hand. Of course, there are other concerns which companies need take into account, example like managing staff expectations. Recruiter can receive all applications electronically, even overnight. Overall, online systems offer major advantages in terms of improved efficiency, cost saving, and recruiter and candidate satisfaction. References: †¢ BusinessDictionary. com. (2009) Human Resource Management (HRM). [online] Available at: http://www. businessdictionary. com/definition/human-resource-management-HRM. html (Accessed: 1 December 2009) BusinessDictionary. com. (2009) Recruitment [online] Available at: http://www. businessdictionary. com/definition/recruitment. html (Accessed: 1 December 2009) †¢ Bayt. com. (2009) The Benefits of Online recruitment [online] Available at: http://www. bayt. com/en/career-article-1121/ (Accessed: 2 December 2009) †¢ Ghosh, Arundhati. (nd) E- Recruitment: The Recent Trend of Recruitment Practices [online] Available at: http://www. 123oye. com/j ob-articles/business-corporates/e-recruitment. htm (Accessed: 2 December 2009) Online Recruitment According to BusineeDictionary. com, â€Å"Human Resource Management includes activities such as human resources planning, recruitment, selection, orientation, training, appraisal, motivation and remuneration. It aims at developing people through work. † In human resource management, recruitment is one of the most important processes in an organisation. According to BusinessDictionary. com, â€Å"recruitment is a course of action of discovering and employing best eligible applicant, whether external or internal organisation, for a job position in a most suitable and cost effective way. There are different types of job recruitment, such as online recruitment and advertisement recruitment. In the 21st century, many of the organisations using online recruitment to search the best candidate for company, as the internet have transformed job hunting and recruitment. There are few types of online recruitment. One of the methods is professional websites. Example of professional websi te is www. shrm. org, where some candidates who are searching for human resources job go into that site. They have specific professions, skills and not general in nature. The second type is employer website. It can be developed by different employers or can be company own website. One example is www. directemployers. com, which is the first supportive, company owned online recruitment set up by Direct Employers Association. The last type is job board. Job seekers become aware of the vacancies where the recruiters post jobs and search for candidates. Example of job board is www. jobstreet. com. (Gosh, nd) In fact, there are still many other methods of online recruitment. Online recruitment has advantages and disadvantages in helping organisation for recruitment and selection. It has made more efficient on the employment process for every large and small organisation. For those companies who are still using paper applications have practised to use internet for important sections of the hiring process. The first benefit would be the reduce time for hiring. Online recruitment, is also called e-recruitment has enable a manager to have an immediate real-time communication and for everyday and every hour in job search activity. For example, a manager can post a vacancy in a very short time on a career site such as jobstreet. com without imitation. He or she can receive resumes in response immediately. In online job advertisement, the posting normally stays in available status for as long as one month and keeps on to receive candidates’ resumes as job seekers come across it. As compared with the traditional practises, job advertisement in newspaper or journal may take about one week or later but not only for one day. Therefore, employer has to wait till t he end of month to receive the responses by applicants, especially for those who need immediate vacancy and special areas industry. Bayt. com, 2009) According to Bayt. com, hiring in e-recruitment gives 70% faster than traditional recruitment practises, and the cycle of recruiting is speeded up at every process of posting, which is to receive applicant’s resumes and filter the information and call for interview. The second benefit of e-recruitment is cost effective. We need money to advertise the job vacancy in newspaper or journal, and this is not cheap for the advertisement. While the online posting is much cheaper as compared with traditional practises. According to bayt. com, the company post online to a job site such as www. bayt. com would be charged only USD250, which would be more cost-saving than the cost of job advertisement in newspaper or journal publication or the 30% of annual incomes that many personnel managers charge. Bayt. com shows a study that the costs of posting vacancy and searching for candidates on job vacancies can be up to 90% lower than the costs of adapting traditional search agencies and advertising practises. (Bayt. com, 2009) Third benefit is wider reach for manager. The information of traditional practises are normally restricted by industry, geography, career lever or other limitations while the e-recruitment can have recent and active talent databases that cover all industries, regions, and career levels. The company spent much to make sure the databases are varied, regular updated, relevant and best quality as they need to keep advertising in newspaper for changing, updating information. However, e-recruitment teams can ensure that the portals are always easily viewed by relevant applicants and are visited by the target job seekers which can easily reach to the manager. Bayt. com, 2009) Next benefit would be the wider reach for applicants. The candidates gain benefits from the wider span through internet job sites. With the click of a mouse, they are able to access different types of jobs in different companies, locations and even salaries. They can reach the company faster as they are easily contacted for interview opportunities by just send ing their resumes online. (Bayt. com, 2009) E-recruitment offers some screening or filtering tools which enable recruiters to immediately work on the right applicant using many categories on a site such as jobstreet. om, which including locations of residence, qualifications, education backgrounds, skills and past experience and employer. The process of e-recruiting and selecting good quality applicants is very efficient. This technology works by automated search engine which is set up to find the databases. For example employer can key in some of the requirements then the result would match with the candidates’ resumes. (Bayt. com. 2009) In online recruitment, company usually would set up a page like company profile or history for the candidates to view on it. Through this, employers can use this to create company brand and values to prospective job seekers. Therefore, applicants would make decision on applying that job as they have an idea about company they work for. (Bayt. com, 2009) Furthermore, through internet, recruiter can manage whole recruitment process from one mean, which enable recruiter to advertise vacancies, receive resumes, screen, contact applicants, track activities in internet. Therefore, the paper work is reduced. On the other side, the job seekers can also view their application progress at every step of recruitment process. This enhanced user experience for both job seekers and recruiters. In addition, both job seekers and recruiters can opt to maintain their confidentiality. For example, applicants can post their resumes online while keeping their names and current company’s name privately. Same thing to recruiters, they can choose to search databases without posting a job position if the vacancy nature is sensitive, and they can post a job vacancy while keeping their company name privately. Employers can also build up database, save high potential or attractive resumes from present applicants for future use. Bayt. com, 2009) Moreover, the manager has full control over the recruitment process through online recruitment, which enables direct contact with candidates which does not need a middle person to do the selection, filtering, and assessment. (Bayt. com, 2009) This is because recruiter can choose the best candidate through their details in resume and match with the position, which does not n eed so much of red tape. E-recruitment has brought so many benefits to organisations, as well as job seekers. Apart from its benefit, e-recruitment has quite a few drawbacks to the organisations. First of all, e-recruitment benefits for only applicants who knew internet knowledge. The process is limited to those computer savvy applicants. For those who know the use of internet, they have no problem to search different job websites, do screening, keywords, updating information. Therefore, it brings no benefit for those who do not know to use online job site. (Ghosh, nd) Besides that, company has to be very particular on legal consequences because it may lead to discrimination charge if the company did not aware of word used when posting the advertisement online. There is one example for Disney world, which was sued for screening applicants’ resumes by using the keywords preferred for Whites. (Ghosh, nd) As online recruitment became a trend, more and more applicants joined and apply for vacancy. The vast pool of candidates does benefits recruiters but also lead disadvantage to them. This is because they have to sit down and do a lot of deep scanning database. They might not view all the candidates which may miss out some of the best potential candidates as they might randomly choose candidates. As a result, applicants face more competition. Ghosh, nd) Furthermore, organisations face some non-serious candidates. Quite a number of candidates post their resumes just to know their employment value. Recruiters could not check whether the candidates are serious in applying job or not. When call for interview, recruiters just realised that candidates are not serious and not interested to join their company. By that time, the recruiters have r ejected some serious applicants. (Gosh, nd) The last drawback is disclosure of information. Candidate’s resumes and organisation profile are available to public. Some candidates who are still working do not want their present employer to know that they are looking for a change. Some of candidates’ particulars such as address, phone number has brought to many security problems. In addition, organisations do not want their competitors know their current situation. (Ghosh, nd) To make e-recruitment more effective, there are some criteria. Firstly we must benefit the selection procedure. Company should consider about different factors to make the procedure effective. Company should analyse and compare the costs and its risks by using return on investment (ROI). It helps to estimate the return and evaluate the benefits to company. Company should have change management, is to adapt market changes by making policy proactive and flexible. Company should provide guidelines in the policy. As the whole e-recruitment process depends on the availability of candidates in the market, company should consider market labour rate and unemployment rate. Recruiter should not spend too much of time to do screening, choosing candidates because this rates will decide whether to be lenient or stringent. Ghosh, nd) Moreover, recruiter should consider the impact of providing compensation information. He or she should follow legal norms when disclose information such as salary, wage and benefit. Candidates should not be given chances for negotiation. Besides, competitors would know the compensation rate of company. When screening resume, recruiter must take precautions. He or she must avoid using key words that discriminate race, religion, and gender. For example, ‘recent’ university graduates only in an ad are not preferable. Besides, recruiter should keep updating so that the candidates know the results and changes, otherwise it will not serve any purpose. (Ghosh, nd) Come to the modern impacts of e-recruitment, one of these is speedy communication. Management and staff can communicate with each other though the blogs. So, blogs, vodcasts, podcasts can be added as a tool in e-recruitment. Vodcasts are video podcasts while podcasts are digital media files services. As a result, recruiters cannot blame of being one way communication such as faxes and mails. Secondly, candidates today can choose the company which is not only look at the financial state but culture. In past experience, employers had privilege to be selective in recruitment process, especially in screening candidates’ resumes which were not fair to candidates. Therefore, image will not influence candidates to apply for company. Next, the number of popularity of search engine ads has increased, which resulting printed ads are phasing out, as pay-per-click is very attractive and convenient. Finally, job board is holding RRS feed, one of it is Google. For those who do not have any job site, Google offers them to post the jobs on Google Base. This is a group of web feed formats to publish updated works regularly, such as news headline, blog entries in standard format. (Ghosh, nd) In conclusion, traditional practises should not be replaced by online recruitment. It should be made as an enhancement. Online recruitment can be included by traditional practises and recruitment process will be speed up, globalise due to e-recruitment. We should make it as supplement, because both traditional and online are useful. When only three vacancies and three candidates available in organisations do not have much choice, hence companies prefer to broaden their search and attract a lot of applications. However, when company received two thousands applications for three vacancies, recruiters are not possible to do in depth screening process. While internal search is effective for a method such as campus interview, but without internet, interaction with candidates becomes time consuming when receiving application in hand. Of course, there are other concerns which companies need take into account, example like managing staff expectations. Recruiter can receive all applications electronically, even overnight. Overall, online systems offer major advantages in terms of improved efficiency, cost saving, and recruiter and candidate satisfaction. References: †¢ BusinessDictionary. com. (2009) Human Resource Management (HRM). [online] Available at: http://www. businessdictionary. com/definition/human-resource-management-HRM. html (Accessed: 1 December 2009) BusinessDictionary. com. (2009) Recruitment [online] Available at: http://www. businessdictionary. com/definition/recruitment. html (Accessed: 1 December 2009) †¢ Bayt. com. (2009) The Benefits of Online recruitment [online] Available at: http://www. bayt. com/en/career-article-1121/ (Accessed: 2 December 2009) †¢ Ghosh, Arundhati. (nd) E- Recruitment: The Recent Trend of Recruitment Practices [online] Available at: http://www. 123oye. com/j ob-articles/business-corporates/e-recruitment. htm (Accessed: 2 December 2009)

Impact of Green Marketing

A Study on the Impact of Green Marketing on Purchasing Decision as Perceived by Young Professionals on Makati City A Research Paper Presented to Ms. Lydia A. Basaysay In Partial Fulfillment for the Requirements of the Course in Communication Arts II Presented by: Angel Joy Mandigal Far Eastern University-Makati October 4, 2012 I. INTRODUCTION In the late 1980’s there are various environmental disasters that exist which makes the environmentalism in the spotlight.Among these were the Exon Valdez Oil Spill in Alaska, devastation of Germany’s Black Forest by acid rain, release of toxic chemicals in the Rhine River and the volcanic eruption o`f Mount Pinatubo in Philippines according to Ottman (1998 as cited in Suplico 2009). Those environmental issues that mentioned are antecedent by the world’s growing population that leads to scarcity of goods. As a result, â€Å"green† were introduced in the market that helps to make less damaging to the environment. In a study of Nandini & Deshpande (2011) stated that the green concept are seen in the United States and has been gaining steadily ever ince. In detailed, business firms realized that this environmental issue serves as a marketing opportunity for them. They believed that it will help them to increase their business profit thus; they started to adopt the concept of green marketing by implementing green consuming in measures to save earth’s resources in production. Tan &Yeap (2012) On the other hand, Suplico (2009) cited that marketing fulfils business and human purpose by providing benefits to customers through products such as the food people eat, the clothes they wear, the house where they live and the cars they drive.Hence, the decisions on what products to make and how to offer them are the responsibility of marketing functions. Additionally, Fuller (2009) stated that the decisions on what products to make are relate to what to take and both the making and taking processes. Eve ntually the wasting process that takes into ecological costs in the form of waste, pollution and damage of ecosystems that determines the attributes of products and the specific systems though which they are made available to the markets.And to determine resource use and waste generation patterns, which the antecedents of pollution and ecosystems degradation. Due of that, the market has a challenge to reinvent product systems to achieve â€Å"zero waste, zero discharger† outcomes while giving the same benefits to consumers that meets their customer expectations on product. Research studies about green consuming of a product or service have increased exponentially over the last decades that conducted until now, conformed by Leonidou, Leonidou and Kvasova (2011).People get interested on consuming eco-friendly products or services due of the environmental issues problem that lead market segment to produce a so called â€Å"green marketing†. This research is followed of su cceeding major streams, which are explained below. In a study that Nandini &Deshapande (2011) conducted, it mentioned that green marketing is an activity that designed to generate and facilitate any exchange intended in order to satisfy human needs or wants such as that satisfying that needs and wants to occur with minimal detrimental input on the national environment.Furthermore, according to Zsolnai (2002:656) as cited in Smith & Perks (2010) appended that green business is a business that has adopted the concept of being environmentalism across the various functions of the business. Together with the study of Yazdanifard & Mercy (2011) affirmed that green marketing serves as a tool for protection of the environment for the future generation which has a positive impact on environmental safety. In other words, green marketing was made in business functions due to the reason to prevent variety range of environmental issues that consumers experienced.Specifically, in the book Europea n Communities (2004:5) defined green purchasing as a giving an example and influence the market place by promoting it’s the green products or services with the authority of the public which can provide the industry with incentives for developing green technologies. As a matter of fact, green marketing campaign highlighted the superior of environmental protection characteristics of a company’s products and services whether those benefits take the form of reduce waste of packaging, increased energy efficiency in product used or decrease release of toxic emissions and other pollutants in production.Encyclopedia of Business (2nded. ). Meanwhile, Tan &Yeap (2012) study asserted that the green movement are not only focused on the environmental protection purpose but let firms globally compete to the corporate world since mostly firms applied these green movement. In addition, Smith & Perks (2010) probe about the impact of green marketing on business functions founded out tha t those human resource, management and finance department of firms which has a least impact b the green business practice.On the other hand in the further analysis of Smith & Perks revealed that the operation, marketing and distribution functions of business are the most impact of green practice of firms. Wherefore, business must know their intentions o goals since mostly of its functions impacted of green practice. Bukhari (2012) discussed in his study that companies developed more new and improved products and services with environment inputs in mind. As a result, it enables firms to gain competitive, improve ecological performance, educe operation costs, enhance corporate image of firms and increase the profit sustainability.On the other side, Ottman (2011) explained that through green consuming will served as a new source for innovation of global market because market segment believe that being green means doing things differently. However, consumers are one that witnessed the e xistence of green practice to market. To agree on that, in the book of National Consumer Council (2002:7) postulated a fact that consumers are at the centre of environmental issues, everything that consumers do in their lives impacts on the environment.In that condition, the people will start to practice the green purchasing with a belief that it will help to prevent the environmental issues that they undergo. That fact that cited was supported by Suplico (2009) in her study that consumers are really aware of the green consuming such as buying environmentally friendly products. It showed in her study that the respondents or consumers agreed that they will buy products that are non-toxic, recyclable/reasonable/refillable, degradable, non-polluting, and free from animal testing, ozone friendly, energy efficient and cause minimal household waste.In short, people are willing to bought products that are harmonious to the environment. Although, green practice of business function and cons umers help to prevent globally environmental issues and give firms an opportunity to boost up their profit, still it has another side impact in market and consumers. To prove it, Lin &Ho (2010) claimed on their study that the environmental uncertainty and green practice complexity have a significant negative influence on green adoption.Additionally, in a report of Romero (2008) posted in news the statement of Von Hernandez, Green Peace Executive Director for Southeast Asia that going green of the businesses is a great thing but it would be misleading to the consumers. Identically, on the blog of Hicks (2009) exposed that the use of eco labelling about the environmental credentials of firms are only made consumers more confusing about the product or service. Similarly, according to Lipp (2010) that articulated in his blog that in the reality the green products that offered are come in a higher price tag, in which can face market obstacles.And also, Tantawi, Shaughnessy, Gad and Raghe b (2009) conceded that going green has contradicts in result. They confirmed in their study that those environmental concern products and services is a little luxurious that only afforded by wealthy and only shed a light upon the possibility of going green. In the same matter, based on the blog of Makower (2011) explicated that green marketing are not changing consumer’s mind but is ignored by the biggest marketers, are not changing things, instead mislead consumers and does not give companies where its due.The purpose of this study is to examine the impact of green marketing on the decision making of consumers in Makati City. Precisely, this study will response and explicate the following the questions: 1) Are consumers cognizant on the concepts of green consuming? 2) Is there a significant effect of green marketing on brand loyalty? Obviously, this paper wants to address if the concept helps the firms to increase the brand loyalty on products or services. Thus, this will ex posed if the effects of the concepts to brand loyalty whether it has an advantage or disadvantage to the business functions and consumers.And for the last question, 3) Is there a significant implication of influence of green consuming that executed on the consumers and business functions? The significance of this research paper that will conduct is important because it will distinguish more information about green consuming to the consumers. As a matter of fact, this will make consumers more aware to the practice of green consuming that implemented the conservation of environment. For additional reasons, this paper will analogize the impact of green marketing to its relations to the brand loyalty of consumers on products.Hence, its main reason that related on green marketing is to contribute benefits on business functions, environment and mostly consumers. II. METHODOLOGY This paper determines to analyse the influence of the green practice movement of businesses functions on the off ered products and services in market that consumed by the different consumes. 2. 1 Participants Thirty people from selected areas of Makati will be chosen as the participants of this research. The thirty will divided into three groups of ten students, workers and non-workers from different places.Every each group of participants contains of five males and five females. 2. 2 Instruments This research surveys will confirms the impact of adoption of green practice of different firms in country. The data for this study will come from one source compartmentalized in one survey questionnaire form. First, is the demographic part of the questionnaire that will be used of personal profile information from therespondent. It includes of the respondents age, gender and profession whether they are students, workers or employees and non-workers.Second was the self-rating reading. This part is used to collect data information about their opinions that based on a given statement. The research quest ionnaire that used is the Likert Scale Type. This Likert are answerable by five scales: (SA) Strongly Agree, (A) Agree, (AD) Agree/ Dis Agree, (D) Dis Agree and (SD) Strongly Dis Agree. The scale has different criteria that concentrate on the effectiveness of the impact of green marketing on the buying pattern of consumers. 2. 3 ProcedureAll the data from respondents’ demographic and self-rating reading information will be gathered. The questionnaire will administer to the respondents before end of September 2012. The respondents are taught to fill in the survey questionnaire, consulting that there were no right or wrong answer. The respondents can took five minutes to finish the questionnaire that given. To see if there are significant impacts of green marketing on the buying pattern behaviour of consumer, whether it has effectiveness. III.DISCUSSION This research study tries to determine the impact of green marketing on the decision making in purchasing of consumers. With r egard to a) the significant information of awareness of consumes on green practice of three groups, b) the effectiveness of the green practice of business on products and service that offered in the consume satisfaction of consumers and c) certain insights that can be establish concerning on the influence of green consuming that applied of consumers and business functions.As regard to the first research problem, on many that study conducted it all agreed that consumers are highly aware on the movement of green consuming of product and service on market. To support that statement, Leonidou, Leonidou and Kvasova (2011) reiterated that consumer are started to be cognizant on green practice of market because of the immediate exist of products or services that are harmonious on environment that leads to severe environment issues. Table 1 Awareness about and the importance of green product Awareness about green Product |Frequency (N) |Percentage (%) | |Have never heard |14 |13 | |A lot |7 7 |71. 3 | |A little |17 |15. | |The Importance of green product | | | |YES |97 |89. 8 | |NO |11 |10. 2 |As for the awareness of the consumers on purchasing green products, Yaacob and Zakaria (2010) study result overwhelmingly more than 70 per cent of respondents claimed that they were highly aware on green products. Only small proportions of respondents had a little awareness about products-15. 7 per cent. On the other hand, 13 per cent of them admitted that they never heard about the practice of green consuming. It is also the same scenario that observed when the question of green products was raised. Close to 90 per cent of respondents were positive about it, and only 10 per cent claimed green products were of no importance.Table 2: Respondents' Source of Awareness to Green Marketing |How did you become aware in green marketing? |Frequency (N) |Percentage (%) | |TV |105 |48. 61 | |Radio |14 |6. 48 | |Newspaper |50 |23. 5 | |Magazine |80 |37. 04 | |Books |11 |5. 09 | |Seminar |19 |8. 80 | |Class Lecture |77 |35. 5 | |Others | |Internet |13 |6. 02 | |Parents |2 |0. 93 | |Friends |3 |1. 9 | |Product Bought |1 |0. 46 | As shown in the Table 2 consumers get interested or aware on green consuming through the following result of stud of Suplico(2009): television (48. 61%), magazines (37. 04%), class lectures (35. 65%) and newspapers (23. 15%). Obviously speaking television although has a little expensive but still the important source of information for consumers.Because television reaches extremely large audience as it communicates with sight, sound and motion. Additionally, according to Yaacob and Zakaria (2010) that the green consumerism implies the consumer that is willing to buy products or service with a premium price. In detail, consumers agree that are willing to acquire products or services that are nontoxic, recyclable/reusable/refillable, ozone friendly, energy efficient and causes minimal household waste which implies businesses can use green marketing to promote their products.With regard to the second question, Mercy & Yazdanifad (2011) study explicated that consumer on acquiring green products or services believe that the green life is a better and healthier for present and future generation. It was shown that consumers spending pattern illustrate that they have desire for brands that â€Å"go green†. Thus, in the paper of Raksha & Majidazar (2011) concluded that green practice has significant effect on the brand loyalty of consumers on firms’ products and services.It was mentioned that the perceptual evaluative and psychological process that contributes the satisfaction of consumers which it shows the product satisfaction and purchase decision experience of consumers. For further detail, businesses that incorporated green ideas in their products or services not only can satisfy the environmental needs of consumers, but also the consumer expectations on the products or services which results to increase of consumer loyalty on product or service.And for the last question, here are some significant implications of the influence of green consuming that is implemented on the consumers and business functions. Nandini & Deshpande (2011) stated in their study that green marketing helps to improve the usage of raw materials of company in manufacturing products which results a much better product quality of firms because of the green program that attached in the products. And together with the green contents that exist in the products or services that clearly gives interest to the consumers to acquire the product. Hence, it ncreased the satisfaction of costumers on the product or services of firms that leads into brand loyalty on firms. Similarly, Nandini & Deshpandi explicated being green of market increased and enhances the social responsibility of consumers to protect the environment. People get more get interested on their social responsibility if they see that the global market also c oncerned on the environment. Obviously, that implicate to reducing of the risk exposure of environment. With the help of market and also the responds of the consumers, it may slowly prevent some environmental issues.As for another firm’s implication, Bukhari (2011) elucidated that doing green of firms give them chance to access the new market, increase their profit sustainability, and enjoy a competitive advantage over the companies which are not totally concerned on the environment. Therefore, after finding the implications of doing green it can be said that its main consequence is the sustainable development clearly in the environment and to the market that highlighted the green concept and absolutely to the consumers itself. Figure 1. Implications of Green MarketingRetrieved from Nandini and Deshpande (2011) IV. CONCLUSION Green marketing is a tool for protecting the environment for the future generation, it has an impact on consumer decision making on buying products. As what Mercy & Yazdanifad (2011) concluded in their study that consumers want to identify themselves with companies that are green compliant and are willing to pay a premium for a greener life style. Hence, clearly can say it has positive on consumer. However, marketers must find an opportunity to enhance their product's performance and strengthen customer's loyalty and command a higher price.Bukhari (2011) On the other hand, (Ottman, 1998), said that most consumers are sprouts. They buy green products from time to time but are not involved in any environmental activities. Additionally, the use of firms of labelling the green welfare of products are only make consumers more confused about the product or service. Thus, marketers should encourage consumers with appeals to get involved in environmental activities and must have enough knowledge about the use of green products that offered in market.As such, thus green marketing is not just an environmental protection tool but also, a mark eting strategy of firms for sustainable development. REFERENCES Bukhari, S. S. (2011). Green Marketing and its impact on consumer behaviour. European Journal of Business , 3(4), 375-383 Chang, N, J. , , C, M. (2010). Green product quality, green corporate image, green customer satisfaction, and green customer loyalty. African Journal of Business Management, 4(13), 2836-2844 European Commission. (2004). Buying green! A handbook on environmental public procurement.Belgium: Luxembourg Publication. Encyclopedia of Business (2007). Green Marketing (2nded. ). Washington DC. Fuller, Donald A. (1998). Sustainable Marketing: Managerial-Ecological Issues. USA. SagePublications. Hicks, C. (2009). 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Retrieved August 6, 2012 from http://www. abs-cbnnews. com/special-report/09/16/08/beware-green-marketing-warns-greenpeace-exec Suplico, L. T (2009). IMPACT OF GREEN MARKETING ON THE STUDENTS PURCHASE DECISION. Journal Of International Business Research, 871-88.Tan, B. C, & Y, P. F. (2012). What Drives Green Restaurant Patronage Intention? International Journal of Business , 7(2), 215-223. doi:10. 5539/ijbm. v7n2p215 Smith, E. E. , & Perks, S. (2010). A perceptual st udy of the impact of green practice implementation on the business functions. Southern African Business Review, 14(3) Tantawi, P. , Shaughnessy, N. , Gad, K. , , M, A, S. (2009). Green Consciousness of Consumers in a Developing Country: A Study of Egyptian Consumers. Contemporary Management Research, 5 (1), 29-50 Yazdanifard, R. , , I. E. (2011).The impact of Green Marketing on Customer satisfaction and Environmental safety. International Conference on Computer Communication and Management, 5, 637-641 Yaacob, M. R. , , A. (2010). CUSTOMERS’ AWARENESS, PERCEPTION AND FUTURE PROSPECTS OF GREEN PRODUCTS IN PAHANG, MALAYSIA. The Journal of Commerce, 3(2), Rakhsha, R. , , M. (2011). Evaluation of Effectiveness Of green Marketing Mix on Consumer Satisfaction and Loyalty: (Case Study: The East AzarbaijanPegah Dairy Company in Tabriz, Iran). Middle-East Journal of Scientific Research, 10 (6): 755-763APPENDIX A (Date) Dear Respondents, Good day! I am student from Feu Makati taking up Bachelor of Science Administration major in Marketing Management. As a business student, I am equied to write an academic research in our Communication Arts II. Thus, I am now conducting a research about â€Å"A Study on the Impact of Green Marketing on Purchasing Decision as Perceived by Young Professionals on Makati City† The goal of this study is to examine and analyse the impact of the effectiveness of green marketing on the decision making of purchasing of consumers.This survey will concentrate to the awareness of the consumers on Makati City on the eco-friendly practice of business functions. Likewise, this will also analyse the behaviour of consumers on the responds to the green practice of businesses. The responses will be a big help to further examine and re inform the impact of green practice on the customer satisfaction and businesses functions. In that matter, I would like to request to you to fill out the following survey questionnaire and I would be grateful if you could return the absolute questionnaire as soon as possible.Thank you for your kindly cooperation, time and understanding. Sincerely, Ms. Angel Joy S. Mandigal APPENDIX B Survey Questionnaire Name (optional)________________Age__________ Gender: ____Male ____FemaleProfession_______________ Direction: Kindly put a check mark (? ) in each statement that reflects if you are SA- Strongly AgreeAD- Agree/DisagreeSD- Strongly Disagree A- Agree D- Disagree | |SA |A |AD |D |SD | |1.I am aware of green marketing practice. | | | | | | |2. I choose/ purchase products that are eco-friendly. | | | | | | |3. My friends, the media and the marketers influenced me of consuming green products. | | | | | | |4. I buy or consumed green products or services because of the env ironment issues. | | | | | | |5.Everytime I purchase products or services, I always consider its benefit to | | | | | | |environment. | | | | | | |6. I believe that green products or services have a high quality. | | | | | | |7. E ven though I consumed green products or services in market, it still meets my | | | | | | |expectations and satisfactions as consumer on product. | | | | | | |8.I am still willing to buy green products or services despite of its higher or | | | | | | |expensive price. | | | | | | |9. I believe that purchasing green products or services is a right thing to do. | | | | | | |10. Everytime I purchased green products or services I feel that I contribute to the | | | | | | |environmental protection and sustainable development. | | | | | | |11.I prefer buying or consuming eco-friendly products or services than non-green. | | | | | | |12. I am willing to recommend to the people around me the practice of purchasing green | | | | | | |products or services. | | | | | | |13. I believe that business functions should adapt the concept of green marketing. | | | | | | |14. Consumers should practice the green consuming of products or services. | | | | | |15. I do believe that green marketing really affects my purchasing decision on consuming| | | | | | |products or services. | | | | | | |16. Green practice or consuming eco-friendly products or services of consumers are the | | | | | | |best way to prevent environmental issue problem concerned. | | | | | | |17.Government should lead promoting the usage and producing of eco-friendly products or| | | | | | |services among consumers and business functions. | | | | | | ———————– Sustainable Development Customer Brand Loyalty Satisfaction Reduce risk of exposure of environment Improved Product Quality [? ]uw—?  °Ã‚ ±iiIKLTU[j? oaOA? A? A? A? A? A?  ¤Ã¢â‚¬Ëœ~kXH9h  ahâ‚ ¬Ã¢â‚¬ uCJOJQJaJhKhâ‚ ¬Ã¢â‚¬ u5? CJOJQJaJ$hRwihC]CJOJQJaJmHsH$hRwihnxiCJOJQJaJmHsH$hRwihRwiCJOJQJaJmHsH$hRwihu-CJOJQJaJmHsHhRwihnxiCJOJQJaJSocial Responsibility Improved Raw Material Usage